Most Recent Blog Posts

The Urgent Mindset of Rental

May 11, 2018
In a dealership, a purchaser might be fine with delivery in a week or maybe three months depending on equipment lead times. But ordering a unit for a...

On Trade Wars and Virtual Reality

Mar 01, 2018
Trump stated that trade wars are a good thing and easily won, ignoring the casualties of such a conflict. I was not an economics major but I don’t...

Playing the Devil's Advocate

Feb 07, 2018
Sometimes downturns are predictable; sometimes we don’t know what hit us until it does and all that iron is in the yard with payments due and no...

Business Plans and Problem Solving

Jan 01, 2018
Business planning is easier said than done and not all business owners are really good at it....

Setting the Stage for Unique Innovations

Dec 01, 2017
I hope you all check out our gallery of this year’s Innovative Product Award, which has very exciting new products....

The Value of Contingency Planning

Nov 01, 2017
Rental company contingency plans are really a kind of hurricane insurance....

The Next Frontier in Rental Software

Oct 22, 2017
In this month’s cover story we tried to give you a feel for how rental industry software is covering virtually every aspect of a rental...

Rentals in the Hurricane Season

Sep 15, 2017
Hurricane season has come, and rather dramatically this year....

Why Cooper Works and Here Come the Buyers

Aug 16, 2017
I hope you enjoy this month’s story about Cooper Equipment Rentals. I think you’ll find the story of their dramatic growth to be extremely...

It’s All in How You Use It

Jul 01, 2017
Software in the rental industry has come a very long way in the past 15, 20 years. For that matter, it’s come a long way in the past five, even the...

Investment in Education and Mid-Sized Rental

Jun 15, 2017
It’s not easy to find qualified workers who want to do the kind of physical work that is required in this era when kids tend to grow up sitting in...

Expansion, Growth, Optimism and Weak Rental Rates

May 01, 2017
Although this year’s RER 100 was less dramatic than recent years in terms of rental volume growth, there certainly were some strong performances and...

Gut Feel versus Statistics and Metrics

Apr 01, 2017
Owning a rental business in this competitive landscape is so much more complex than previous generations and that is why metrics and as much...

Massive Technology Leaps at ConExpo

Mar 01, 2017
Technology was the primary theme at ConExpo recently and the advances in equipment were a lot to take in and far more than I have space to...

Lessons from the Airline Industry to the Rental Industry

Feb 01, 2017
With Mike Watts' departure, a new era begins for Sunstate Equipment....


Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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Rent Talk is the premier blog of Rental Equipment Register Magazine

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