The Urgent Mindset of Rental

by Michael Roth
May 11, 2018

In Weigh the Evidence, Larry Kaye writes about dealers entering the rental business. Kaye has studied this topic for years and has given seminars and consulted with dealers on their rental operations. Personally, I have visited quite a few dealers that have done very well in the rental business. The ones that have succeeded, from what I have seen, have come to understand a rental mindset and worked to set up a structure that accommodates short-term rental as opposed to the more long-term ...

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