Imagine if you were able to turn the cost and investment structure of your business back 20 years to 1993. Gasoline was $1.16 per gallon. The Dow Jones Index was 3,650. Movie tickets were $4 each. The SUV craze was sweeping America and you could buy a brand new Chevy Blazer or Ford Explorer for about $16,500. Think about the cost of new equipment. A new, mid-size skid-steer loader (1,700-1,900 pounds) was less than $20,000.  An 8,000-pound reach forklift was about $60,000 and, the ...

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