Custom Equipment has named David Carlson North American sales manager, focusing on regional sales growth and territory development of Hy-Brid Lifts, Custom Equipment’s line of lightweight aerial work platforms. Carlson will oversee independent and national accounts and manage the upper Midwest territory out to the West Coast.

Carlson has 18 years of experience in regional sales development with a diesel engine manufacturer. Previously he has worked as a service administrator, product support manager and branch manager for a construction equipment distributor. Carlson started with Hy-Brid Lifts in June.

“David’s industry experience and territory knowledge will be an asset to our company and our customers,” said Justin Kissinger, Custom Equipment marketing manager. “He will introduce more contractors to the safety and versatility of Hy-Brid Lifts and work with customers to give them the best possible solutions and services for their scissorlift needs.”

Custom Equipment is headquartered in Richfield, Wis.