Norlift JCB, Spokane, Wash., is the newest member of JCB’s growing North American dealer network. The dealership is located in the heart of Spokane’s industrial and commercial business district.

Since 1970, Norlift has sold material handling equipment to the Eastern Washington and Northern Idaho regions. Now as Norlift JCB the company will sell and service JCB’s compact excavators, skid-steer loaders, compact track loaders, small telehandlers and the one-of-a-kind JCB Teleskid, a skid-steer loader with a telescopic boom for increased versatility and accessability. Norlift JCB will also offer used equipment acquired via trade-ins and rental fleet sales. More information is available at

“We believe that our new association with JCB uniquely positions us for additional success,” said Jay Jarvis, president of Norlift. “We’ve been in business for almost 50 years, and the customer relationships and name recognition we’ve developed in this market will continue to serve us well. Our parts and service employees are being fully trained on JCB’s product line, and we look forward to introducing our current and future customers to JCB’s innovative equipment solutions.”

“Norlift Inc. has been a successful, family-owned business in Spokane for decades,” said Christian Baillie, JCB North America’s vice president of Construction Equipment Dealer Sales. “Over the years, the company has become known for its flexibility, professionalism and topnotch customer service. We feel that Norlift’s core principles match well with JCB’s own approach to business, and we look forward to a solid relationship with them for years to come.”